Plain-English Summary · Prepared for Chip Drury · April 2, 2026
Parker & Associates, a real estate market consulting firm from Jacksonville, FL, was commissioned to study whether there was real buyer demand for townhomes at 618 Sunset Boulevard. Their January 2021 report said yes — and gave you the numbers to prove it. They recommended 26 townhomes at an average price of $407,000, projecting $10.58 million in total revenue with a 12-month sellout.
A market study is an independent research report that answers one essential question before any development deal gets funded: "If you build it, will people actually buy it?" Banks, investors, and the SBA all require a third-party market study before committing money to a residential development project. Without one, your project is just a dream on paper.
Parker & Associates analyzed the Brunswick residential market, studied what comparable townhomes were selling for in coastal Georgia, looked at absorption rates (how fast units sell), evaluated the competition, and then issued a formal recommendation for the product type, unit mix, and pricing for your specific site.
Their conclusion is what the entire Path B case is built on: 26 attached townhomes, priced around $407,000 each, would sell in approximately 12 months given the market conditions they documented.
It means your land is not just a pretty piece of wooded property — it is a professionally validated development opportunity worth over $10 million in revenue potential. You have a credentialed third party on paper saying this deal works.
26 townhomes × $407,000 average sale price = $10,582,000 in gross revenue. After construction costs (~$8.03M), the net development profit is roughly $2.5M. That is what makes this a real commercial development deal — not just a house flip.
Here is how Parker Associates arrived at their recommendation:
The market study is from 2021, but Brunswick has only grown since then. St. Simons Island and the Golden Isles corridor have seen consistent demand from retirees, remote workers, and vacation buyers. A 2026 market study would likely show higher pricing and faster absorption than the 2021 projections.
The Parker study is the business case. Every financing path that involves development relies on it as the foundation:
| Financing Source | How They Use This Study |
|---|---|
| SBA 504 Loan | Requires third-party market demand study to approve construction financing |
| USDA Business & Industry | Needs evidence of community need and economic impact — this provides both |
| Construction Lender | Won't fund a spec development without proof the units will sell before they're built |
| Equity Investor (Path C) | Needs the projected revenue and sellout timeline to size their return |
| Bridge Lender (Path A) | Uses the development upside as an "exit strategy" — their way out if they need to foreclose |
| Total Case Made | $10.58M projected revenue from a documented, credentialed source |
Without this document, you're asking people to take your word for it. With this document, a professional firm already did the homework — and their answer is that 26 townhomes next to Brunswick Country Club will sell at $407,000 each, all 26 of them, within a year of completion. That is the difference between a dream and a deal.